Niklas

Digital marketing has altered the marketing field in a profound manner. It requires both deep technical knowledge as well as understanding of the fast-evolving customer data. As a technology-oriented data-driven marketer I understand the business-set realities but aim to deliver new ideas and procedures to amplify the marketing efforts. Dialogue between marketing and other business areas has always been a bit of a challenge and the demanding IT requirements of modern-day efficient marketing certainly have not made this any easier.

One of the main reasons why I left Finland and Aalto University for the Netherlands was my growing interest in data-driven and technology-enhanced marketing – I wanted to learn a more technical oriented approach to marketing as I had identified it as my point of interest and also as the probable future of the marketing industry.

In my recent years of professional life, I have acted as a translator between IT, Sales, Other Fields of Business, Board of Directors and the Marketing Team. In my position as a Digital Marketing Manager, I have been pushing Delta Auto towards a more digitalized future. I have translated the high-level business requirements into technical and functional specifications, as well as overseen the development and testing. I have also been responsible for the CRM, Marketing Automation Software, Reporting Tools and basically all the tools required by marketing and sales teams for efficient operation. I’ve also been part of the budgeting and selection processes of these tools.

In-person, I am extremely motivated, ambitious, and self-imposed in everything I do. It tells a lot about me that during my initial Digital Marketing Specialist position at Elite Alfred Berg I received two promotions in two years, albeit the difficult market situation. Due to my analytical and technical background, I was named as a product owner of all of the digital customer platforms offered by EAB Group. This required flexible mindset and business understanding as the project management was fast paced with very demanding development requirements of the banking industry. We also had to meet the challenging standards of governmental and institutional marketing and communications.

After my success at Elite Alfred Berg, I was recruited to Delta Auto, one of the largest car dealerships in Finland. At my position as a Digital Marketing Manager, I’ve been able to utilize my skills in Marketing Automation and Data Analytics even further in an extremely challenging environment, given the sheer amount of data and also the unique demands of Car Retail and Service Industry.

Now I work for Hedin Automotive, the Finnish Branch of Hedin Mobility Group, which is one of the biggest mobility service providers in the world. I’m responsible for the development and operations related to Customer Data, B2B sales development (CRM), and Marketing Automation.